About Sahil Kapoor
Founder. Builder. Engineer.
Curiosity is my operating system. From taking apart toys as a kid (and sometimes putting them back together) to writing code at 12, I've always been obsessed with how things work-and how to build better ones. I sit at the intersection of product design and engineering, building from zero to one and leading teams to scale products used by millions across India and Southeast Asia. Loyal to Manchester United, a Steve Jobs disciple, relentless on detail.
What I've Built
Hawk MarTech (2022-Present)
Currently leading Hawk MarTech-a product studio inventing across sports, travel, and gaming. We ship daily to over a million users across mobile and web, with a core team blending design, DevOps, backend, product, and AI. Serving several clients:
- Viacation: Meta travel search-deals, packages, discovery for the new-age traveler
- SG11 Fantasy: Real-money fantasy sports with live cricket, football, and multi-sport support
- SGChess: Skill-based chess tournaments and instant games
- Bluffmaster Poker: RMG Poker platform designed for both pros and casuals
- YesNo: Opinion trading markets-predict, trade, win
- Cricket Bazaar: Fastest live cricket scores, news, and stats
- One Turf News: Multi-tenant sports news platform with granular geo-scoping
+ Building AI-driven automations and performance analytics, plus stealth LLM projects for content and ad workflows.
CarInfo (2016-2022)
Founded CarInfo, scaled it to 70 million+ downloads (1M DAU), became a household name for car info, reviews, and insurance. CarInfo let users check vehicle details, market prices, ownership history, and insurance offers-all in a seamless mobile experience. Forged partnerships with CarDekho, Spinny, Acko, and more, and built a top brand purely on product and digital scale. Led from first commit to a successful exit in 2022.
Bootstrapped CarInfo to become #1 auto info app in India. The platform set benchmarks in car data and transactions, and was successfully exited after capturing market leadership.
Before That
- Product Engineer, GoTo Group (GoJek): Core contributor to the super-app used by 100M+ in Southeast Asia. Shaped high-frequency ordering and payment flows for food delivery. Helped redesign discovery and checkout journeys-impacting GMV at scale as GoJek went public at ~$30B.
- Product Consultant, KalaGato: Led app acquisition and monetization strategies. Optimized high-potential mobile apps for better revenue, engagement, and product-market fit-growing portfolio value and user base.
- Core Architect, ixigo: Built ixigo Trains (30M+ MAU) and ixigo Flights from scratch. Architected running status, ticket booking, and IRCTC integrations for trains; flight/hotel booking, flight tracker, and web check-in for flights. Both apps were featured by Apple for innovation and design-ixigo Trains alone featured by Apple three times, including on demo devices in Indian Apple Stores. These products remain among the most used travel apps in India.
- Software Engineer, ClinchPad & Hot Cocoa Software: Joined early teams, built multiple greenfield SaaS and consumer apps, delivered across US and Indian markets, contributed to open source.
My Approach
- I'm happiest in 0-1 sprints: building, shipping, iterating.
- Full-stack: engineering, product, growth, SEO, content, marketing, even finance and HR.
- I've hired, fired, coached, rebuilt teams, and learned that leadership is not just inspiration-it's about decisive action, especially when it's hard.
- Builder first, operator always.
Tech Stacks I Lead
- Backend: Node.js, REST & GraphQL APIs, SQL, MongoDB, DynamoDB, Redis
- Web: React, Next.js
- Mobile: Android (Kotlin), iOS (Swift), Flutter
- DevOps: AWS, GCP, Docker, Kubernetes, Firebase, CI/CD pipelines, Cloud Functions, Monitoring/Alerting
- AI: Custom LLMs, workflow automations, data products
Beyond Tech
Building and scaling a product is never just about code. Execution happens at the edge-where technology meets content, growth, marketing, and operations. Great teams, high-velocity output, and long-term value come from stitching all these threads together.
- SEO, performance marketing, content ops
- Hiring, team velocity, salary grids
- Startup trenches: Content writing, brand positioning, HR and finance systems, coaching and resetting teams, rebuilding product velocity
Let's Connect
Open to collaborating, investing, or just sharing ideas. I write about building products, systems thinking, and the real lessons from scaling teams and companies.