The Illusion of Having It

Modern ambition is no longer about meaning - it's about optics. Good food, luxury travel, and branded things have replaced curiosity, craft, and contribution. We didn't plan this shift. But we're all living inside it.

Why Building a Startup Is Like Compound Interest

The real magic isn't in your first win. It's in staying alive long enough for small wins to snowball.

Black Mirror: Designed to Distract

When product design is too optimized for conversions, it stops being helpful and starts being manipulative. From Zepto's billing screen to sneaky free trials and dark patterns, users are catching on.

How My Mind Learned to Ship

I never set out to learn product. I just couldn’t ignore when something felt broken. From obsessing over icons to running full-funnel experiments at scale, this is how my mind learned to ship: not from frameworks, but from flow, instinct, and ownership.

Hiring Is Broken. Let us Not Be.

Hiring is hard. But it doesn't have to be heartless. After hundreds of interviews, here are some raw, personal thoughts about how we hire, who we overlook, and what we forget.

Structured Logging Explained: Levels, Examples, and Best Practices

Debugging with bad logs is like investigating a crime without CCTV. Structured logs give you the clarity and evidence you need when systems misbehave.

What is API Observability? Logs, Metrics, Traces Explained

The hardest outages aren't when systems go down-they're when you have no idea what's happening inside. API observability is how you make your system explorable in real time.

What is API Reliability?

Building APIs without a reliability layer is like running a city with no backup generators. The lights stay on until the first power cut.

Running Lean and Building Faster

Most startups don’t fail because they couldn’t build. They fail because they built too much, too early, and in the wrong direction. This is how I learned to stay lean, move fast, and build only what real user behavior actually justifies.

Perfection is a Mirage

Real progress doesn't come from polishing. It comes from shipping. You don't need more tweaks, you need closure.