Sahil Kapoor, CEO at Hawk Martech and Technology Entrepreneur

How to Become a Product Manager

You don’t need a PM title to start thinking like one. This is a hands-on path to build product instincts, by noticing flows, fixing real problems, redesigning what’s broken, and learning to ship with judgment. No fluff, just habit and reps.

Cognitive Biases & Design Principles in Product Design

Design is psychology in disguise. Every scroll, tap, and wait time is shaping user behavior. Products that lean into these biases feel smooth and addictive, while those that ignore them feel clunky.

The Hidden Cost of Remote Work

Remote looks attractive in the short run, no commute, lower expenses, the ease of home. But years later, the regret surfaces. You realise you missed out on the social side of work, the compounding of proximity, the unspoken lessons that come only from being in the room.

The Secret to Faster, Better Teams

More headcount doesn’t guarantee more output, often it just adds overhead, slows decisions, and creates blockers. The real advantage comes from building small, values-aligned teams where every person raises the bar.

Living in a Two Player World

Across India’s biggest markets, two dominant names hold the top, and everyone else fights for scraps. It is efficient, but it raises questions about the future.

Everyday AI Prompts Worth Saving (For Engineers + PMs)

Most people use AI like a toy. I use it like a power tool. These prompts help me plan, write, prioritize, and think faster. Save them. They’ll compound.

Why We Made Copilot Mandatory (and Would Do It Again)

Everyone said "just try it," so we did. Then we made it non-optional. Not because we love AI, but because we hate wasting smart people’s time on dumb stuff.

Lessons from Working a Decade in Startups

If you’re about to start your first company, here’s everything I wish someone had told me before I burned through time, energy, and peace of mind.

What Startups Can Learn From the Fall of Nokia and BlackBerry

BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.

Node.js vs Golang: A Practical Deep Dive

Go or Node? One is ergonomic, the other is a performance beast. After 8 years of building products in both, here's what scales, what breaks, and when to switch.

Homeostasis: Balance by Design

Every product has invisible thresholds set points that quietly define what "normal" looks like. Miss them, and things break. PMs must learn to design with those baselines in mind, not against them.

Tale of 2 Brands

Nestle sells products. Amul sells Amul. That single difference in how they think about brand, distribution, and memory recall explains why one became a supermarket empire and the other a household name.

You Don’t Get Kohli Without Gully Cricket

Building a unicorn is like making it to the Indian cricket team, most won't. But the ones who do change everything. And for that, we need more people trying.

Smart Polling in Flutter: Build It Once, Run It Right

Most polling in Flutter is wasteful. This post shares a production-ready Dart class that handles lifecycle, timeouts, and smart intervals no spaghetti timers.

Product Managers don't need to code

Do you need to learn code to survive as a PM? In an age where AI tools are collapsing the gap between idea and execution, your leverage isn't syntax, it's strategy.

Why Zudio Might Be the Best Thing to Happen to Zara in India

Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.