Building in a World Where Nothing Lasts
Startups are built on impermanence. Teams shift, markets vanish, products fade. Mujo isn’t a curse, it’s the truth. Embracing impermanence in startups turns fear into momentum and chaos into clarity.
Topic
Opinion
These are unfiltered thoughts on product strategy, tech trends, startup culture, and the occasional unpopular opinion. Personal, often contrarian, and written to spark thinking - not just agreement. Like internal memos, but posted in public.
The Illusion of Having It
Modern ambition is no longer about meaning - it's about optics. Good food, luxury travel, and branded things have replaced curiosity, craft, and contribution. We didn't plan this shift. But we're all living inside it.
Hiring Is Broken. Let us Not Be.
Hiring is hard. But it doesn't have to be heartless. After hundreds of interviews, here are some raw, personal thoughts about how we hire, who we overlook, and what we forget.
Perfection is a Mirage
Real progress doesn't come from polishing. It comes from shipping. You don't need more tweaks, you need closure.
Every Shortcut Is a Loan
Shortcuts feel efficient, until they start collecting interest. From tech debt to hiring gaps, this is a walkthrough of the invisible loans startups take every day - and what founders often underestimate in the rush to move fast.
The Art of Figuring It Out on the Fly
Every culture has its own word for scrappy improvisation. In Portugal it is desenrascanço, in India it is jugaad. Both capture the art of making things work when plans fall apart and resources run thin.
Why Remote Work Is Not The Same
Remote work felt like a revolution in 2020. But it wasn’t a revolution. It was an emergency. And now that life is back, remote isn't the dream everyone thought it was, it’s a system out of sync with reality.
The Hidden Cost of Remote Work
Remote looks attractive in the short run, no commute, lower expenses, the ease of home. But years later, the regret surfaces. You realise you missed out on the social side of work, the compounding of proximity, the unspoken lessons that come only from being in the room.
Lessons from Working a Decade in Startups
If you’re about to start your first company, here’s everything I wish someone had told me before I burned through time, energy, and peace of mind.
You Don’t Get Kohli Without Gully Cricket
Building a unicorn is like making it to the Indian cricket team, most won't. But the ones who do change everything. And for that, we need more people trying.