Pulse Candy: A Disruptive Story
How a ₹1 candy turned into a ₹750 crore obsession. Pulse nailed local flavor, sparked viral buzz, and rewrote FMCG playbooks without a single celeb ad.
Research
This area is home to my deep-dive market research on companies, products. I explore strategy shifts, market timing, distribution failures, and product decisions that shaped the outcome. Think of it as post-mortems, but with curiosity, not cynicism.
Living in a Two Player World
Across India’s biggest markets, two dominant names hold the top, and everyone else fights for scraps. It is efficient, but it raises questions about the future.
What Startups Can Learn From the Fall of Nokia and BlackBerry
BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.
Tale of 2 Brands
Nestle sells products. Amul sells Amul. That single difference in how they think about brand, distribution, and memory recall explains why one became a supermarket empire and the other a household name.
Why Zudio Might Be the Best Thing to Happen to Zara in India
Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.