Startups

I’ve lived through the chaos of building startups - from 0 to 70 million users, and now again with Hawk MarTech. These are the stories, strategies, frameworks, and brutal realities of building from scratch. Expect candid lessons, founder psychology, and observations from India’s startup trenches.

Project Overload: How Startups Burn Out Their Best People

Project Overload: How Startups Burn Out Their Best People

Startups think they're getting more done by putting people on multiple projects. In reality, they're paying a hidden tax: context switching, diluted focus, and slow motion burnout.

Why Building a Startup Is Like Compound Interest

Why Building a Startup Is Like Compound Interest

The real magic isn't in your first win. It's in staying alive long enough for small wins to snowball.

How My Mind Learned to Ship

Product Management

How My Mind Learned to Ship

I never set out to learn product. I just couldn’t ignore when something felt broken. From obsessing over icons to running full-funnel experiments at scale, this is how my mind learned to ship: not from frameworks, but from flow, instinct, and ownership.

Hiring Is Broken. Let us Not Be.

Hiring Is Broken. Let us Not Be.

Hiring is hard. But it doesn't have to be heartless. After hundreds of interviews, here are some raw, personal thoughts about how we hire, who we overlook, and what we forget.

Running Lean and Building Faster

Product Management

Running Lean and Building Faster

Most startups don’t fail because they couldn’t build. They fail because they built too much, too early, and in the wrong direction. This is how I learned to stay lean, move fast, and build only what real user behavior actually justifies.

The Myth of the Talent Shortage

The Myth of the Talent Shortage

The myth of a talent shortage hides the real issue: gaps in how we hire. By fixing HR screens, tech rounds, and culture, leaders can unlock stronger teams.

Every Shortcut Is a Loan

Every Shortcut Is a Loan

Shortcuts feel efficient, until they start collecting interest. From tech debt to hiring gaps, this is a walkthrough of the invisible loans startups take every day - and what founders often underestimate in the rush to move fast.

Pulse Candy: A Disruptive Story

Pulse Candy: A Disruptive Story

How a ₹1 candy turned into a ₹750 crore obsession. Pulse nailed local flavor, sparked viral buzz, and rewrote FMCG playbooks without a single celeb ad.

How to Become a Product Manager

Product Management

How to Become a Product Manager

You don’t need a PM title to start thinking like one. This is a hands-on path to build product instincts, by noticing flows, fixing real problems, redesigning what’s broken, and learning to ship with judgment. No fluff, just habit and reps.

The Secret to Faster, Better Teams

The Secret to Faster, Better Teams

More headcount doesn’t guarantee more output, often it just adds overhead, slows decisions, and creates blockers. The real advantage comes from building small, values-aligned teams where every person raises the bar.

Living in a Two Player World

Living in a Two Player World

Across India’s biggest markets, two dominant names hold the top, and everyone else fights for scraps. It is efficient, but it raises questions about the future.

Lessons from Working a Decade in Startups

Lessons from Working a Decade in Startups

If you’re about to start your first company, here’s everything I wish someone had told me before I burned through time, energy, and peace of mind.