Startups

I’ve lived through the chaos of building startups - from 0 to 70 million users, and now again with Hawk MarTech. These are the stories, strategies, frameworks, and brutal realities of building from scratch. Expect candid lessons, founder psychology, and observations from India’s startup trenches.

What Startups Can Learn From the Fall of Nokia and BlackBerry

What Startups Can Learn From the Fall of Nokia and BlackBerry

BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.

You Don’t Get Kohli Without Gully Cricket

You Don’t Get Kohli Without Gully Cricket

Building a unicorn is like making it to the Indian cricket team, most won't. But the ones who do change everything. And for that, we need more people trying.

Why Zudio Might Be the Best Thing to Happen to Zara in India

Why Zudio Might Be the Best Thing to Happen to Zara in India

Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.