Pulse Candy: A Disruptive Story
How a ₹1 candy turned into a ₹750 crore obsession. Pulse nailed local flavor, sparked viral buzz, and rewrote FMCG playbooks without a single celeb ad.
Topic
Startups
Candid writing on startup building, founder psychology, frameworks, and lessons from scaling products to tens of millions of users.
How to Become a Product Manager
You don’t need a PM title to start thinking like one. This is a hands-on path to build product instincts, by noticing flows, fixing real problems, redesigning what’s broken, and learning to ship with judgment. No fluff, just habit and reps.
The Secret to Faster, Better Teams
More headcount doesn’t guarantee more output, often it just adds overhead, slows decisions, and creates blockers. The real advantage comes from building small, values-aligned teams where every person raises the bar.
Living in a Two Player World
Across India’s biggest markets, two dominant names hold the top, and everyone else fights for scraps. It is efficient, but it raises questions about the future.
Lessons from Working a Decade in Startups
If you’re about to start your first company, here’s everything I wish someone had told me before I burned through time, energy, and peace of mind.
What Startups Can Learn From the Fall of Nokia and BlackBerry
BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.
You Don’t Get Kohli Without Gully Cricket
Building a unicorn is like making it to the Indian cricket team, most won't. But the ones who do change everything. And for that, we need more people trying.
Why Zudio Might Be the Best Thing to Happen to Zara in India
Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.