Black Mirror: Designed to Distract
When product design is too optimized for conversions, it stops being helpful and starts being manipulative. From Zepto's billing screen to sneaky free trials and dark patterns, users are catching on.
Topic
UX Design
Writing on UI and UX design, systems thinking, and the small product decisions that quietly improve or destroy user experience.
How to Become a UX Designer Without a Design Degree
No design degree? No problem. Here’s a real path to break into UX, build proof-of-work, and stand out - without begging for certificates or bootcamp clout.
Cognitive Biases & Design Principles in Product Design
Design is psychology in disguise. Every scroll, tap, and wait time is shaping user behavior. Products that lean into these biases feel smooth and addictive, while those that ignore them feel clunky.
Homeostasis: Balance by Design
Every product has invisible thresholds set points that quietly define what "normal" looks like. Miss them, and things break. PMs must learn to design with those baselines in mind, not against them.